We are often asked how to get selling on different international eBay sites.

The reason for that is clear.  There are 30 different local eBay sites worldwide, targeting each one its own local audience. The thing is that eBay always prefers displaying the local items to visitors, before showing the relevant items from other eBay websites. SO if your item does great on eBay.com it doesn’t mean it will appear in eBay.co.uk top results.

Thus, once you get used with eBay and it becomes an effective sales channel, you prefer to have your jewelry listed and exposed to as many eBay users as possible. So as an example, once you get your eBay.com doing well, the next logical step would be to increase your presence to eBay.com.au, eBay.co.uk ect. Naturally theUK, Australia, Canada will be the easiest sites to continue with, as they target the English speaking audiences.

There are basically two options for selling directly on multiple local eBay sites.

OPTION 1. Separate eBay accounts

Generally, eBay allows having 1 shop for 1 eBay account. So if you want to have a store in different eBay sites, you have to create a separate eBay account for each eBay site.


  • Fees: Opening the local account with eBay store subscription opens you to the lower insertion fees. In many eBay sites, having no store subscription makes the eBay site super expensive. F.i., eBay Australia charges $3.50 (!)  listing fee for each listing above $100.
  • Adaptation to local market:  having separate accounts You can set up a different storefront in each site, use local holidays for right exposure etc.
  • Sustainability: once one of your accounts (stores) gets into trouble other stores and eBay sites […]