Walmart for jewelry eCommerce

Recent research by MarketplacePulse made us focus on Walmart role in jewelry eCommerce ecosystem.

We summarized our thoughts on this:

  • According to the research, jewelry makes about 6.5% of Walmart products catalog. There are above 2.5M products in Jewelry department. This means that the category is quite significant on the marketplace. Not all marketplaces have enough volume in the jewelry category, allowing them to focus on the industry needs.
  • Walmart is actively growing, while encouraging external sellers to join. Only 2% of jewelry is sold by Walmart itself (one of the lowest rates in the marketplace). This is an opposite to Amazon, which has a very self-oriented strategy. It was shown not once, that Amazon’s brands have lower success than ones of 3rd-party sellers, and in the long-term point of view the strategy of ecological co-existence between the marketplace owned products and 3-rd party sellers is more effective.
  • Accepting only US companies as marketplace sellers, Walmart creates very strong protection for US sellers and is not too crowded (only 20K sellers). This is very much different from eBay and Amazon, crowded with more low-cost international sellers. From our clients’ experience we know that the marketplace performs well also in expensive products in the $3000-$4000 price range.
  • Buyers consider Walmart to be a provider of high quality products. This positioning allows selling high-quality jewelry, and has a positive role for the brand. In today’s cross-channel marketing world, this is an important factor in selecting the marketplace to sell jewelry.
  • While having relatively small catalog comparing to Amazon, Walmart offers  over half […]

Industry news: eBay converts all fixed price listings to Good ‘Til Cancelled

Dear Valigarers,

The latest eBay’s 2019 Early Seller Update informs that eBay converts all fixed price listings to Good ‘Til Cancelled. This means 3, 5, 7, 10, 30 days fixed price listings will not be available for use anymore. How can you use Valigara to adjust and benefit from this change?

1. Use the “Kill unsold listings” option in your eBay account settings, to avoid unsold GTC listings from staying forever.

2. Set diversified Mass Revise strategy with scheduling, to create constant updates in your eBay shop.

2. Create listings rotation with multiple Title Variants, eBay templates or other listing parameters to A/B test the best way to sell your jewelry.

Enjoy selling!

Valigara team

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