Selecting the right jewelry eCommerce management software

Even if your jewelry business started by your grandfather, on a small bench in the backyard, with a simple pen and paper… Can you rely on your brain capacity and free time in today’s world of speed and data?

If the answer is NO for you, let’s define how to introduce the right software into your jewelry business.  

Why implement the eCommerce management software? 

Managing jewelry effectively is crucial for your business growth, success and survival. Every business starts with the first item in the inventory. Some businesses make it to 20 items,  others to 200… As the business grows, so does the number of the items in the inventory.  

Managing 20-200  items can be done manually. With that, having 1,000 jewelry pieces in the inventory means that the right management software is crucial.  Any operation at this the stage involves a lot of data, requires sharp focus to avoid mistakes, and takes a huge amount of time.

The right software comes to solve several pains and goals:

  • Increased control over business processes and better decisions. Having all the data organized allows taking out guessing from the daily operation. 
  • Time and money saving. Process automation can save upto 80% of the routine work, freeing up time and resources for more intelligent work.
  • Scaling and revenue growth. Handling the growing product catalog, getting multiple products online, managing incoming orders, shipments and purchasing […]
  • 7 Jewelry Selling ideas to Get You Through the Holidays
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    Cold Days, Hot Sales: 7 Jewelry Selling Ideas for the Holiday Season

Cold Days, Hot Sales: 7 Jewelry Selling Ideas for the Holiday Season

The Golden Ticket to Jewelry Sales

The winter holidays are upon us, and this means that there is more for you to prepare for than the family Christmas dinner, for all its warmth and joy. This is the prime time to ride the festive tide and grow your business.

According to ZACKS market research, the 2018 November-December period saw jewelry among the sectors that enjoyed a 7-10% spike in sales. The company also registered a surge in e-commerce, so for all of you Internet-savvy jewelers, this is the time to go wild.

The holidays season specials

  • Main events. There are more than 20 events you will find in the For jewelry we target Black Friday (29 November this year), Christmas (24. December), New Year (31 December) and Valentines (14 February). There are many more, such as Cyber Monday, Green Monday, Boxing day etc, but they are less about jewelry. With that, smaller events like Halloween (31 October) can be more relevant for jewelry. 
  • Buying seasons. Here, it’s about your jewelry, location and logistics. Naturally, more extensive jewelry, bought locally, means better shipping, than cheap jewelry purchased from other continents. So, for the $50 fashion jewelry with international shipping, the 3-4 week delivery is quite normal, and the purchases start in early September, while the $1200 diamond rings is expected with 2-3 days delivery maximum, and can be purchased also a week before the event. 
  • It’s winter time
    • Carrier and fulfillment loads. Holidays season means more sales, […]

How to choose the right marketplace to sell jewelry?

Starting your jewelry eCommerce business requires know-how, very different from the one for offline jewelry business. Knowledge of the sales channels, and the ability to find the right representation for your jewelry business online is one of the major keys for your online go-to-market strategy. So is there such a thing as the right marketplace for selling jewelry online? 

Largest online marketplaces for selling jewelry in USA are eBay, Amazon, Etsy, Sears and Walmart. But does it mean that this list is closed, and each jewelry business has to present on all these channels? Absolutely not!

In the offline jewelry retail world, selling jewelry in the local fair, a luxury brick-and-mortar store or in the mall has different meanings for business. Similarly, each online marketplace has its own characteristics and matches different etailers (eCommerce retailers). To assure your online success, it is critical to identify the marketplace which suits your jewelry business most.

So how can I know which marketplace is the right one for me? Do the profiling of your business. While choosing the channel(s) for selling your jewelry online, consider the following factors:

Your jewelry

  • If you are more “mass-production”, or work with more classic designs – this will match to a general audience and is good for the larger marketplaces, such as eBay and Amazon. Buyers on these channels know less about the jewelry […]

What makes Jewelry eCommerce different?

Specializing in software for jewelry eCommerce we at Valigara are often asked, why we are “limiting” ourself to this specific  industry. What is special in jewelry and diamonds eCommerce? What is it different from other industries? What special knowledge does it require to sell jewelry onlineIs the market hard to reach? How can ROI and sales productivity be improved?  These are some answers to these questions, and general knowledge on the jewelry eCommerce today. 

Jewelry eCommerce Uniqueness

It is quite regular thinking for  the e-commerce people saying that whatever eCommerce experience they had before in other industries, they will be able to succeed in jewelry and diamonds eCommerce as well. Be it electronics or real estate, most eCommerce people imply that sales principles apply equally to any product.

From our experience, it is much more sophisticated than that. In many ways, selling jewelry online is a different and unique process. Let us go through some of the most important aspects that will help you get a better idea of how online jewelry sales work and what makes it different from the e-commerce in other industries.

Standardized vs. unique products

First, an essential concept about jewelry is that it is a unique, not standardized product. This means, that the potential buyer does not precisely know what he is buying. Each jewelry piece or model is different. Even if there are hundreds of sellers offering the  most popular “1 carat G/VS2 white gold diamond engagement ring size 7” on eBay, Amazon, Etsy, Sears or […]

  • best-selling-silver-jewelry-online
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    Best selling sterling silver jewellery online – myth or reality?

Best selling sterling silver jewellery online – myth or reality?

This question, which we were asked on Quora,  is very important. With that, providing an answer with specific names, specs and prices would be simply misleading. For many reasons, and here are some.

1. Online jewelry sales are seasonal, and so the best sold products too. Same jewelry working perfectly in Christmas would be simply irrelevant in July on Father’s Day, or on another occasion.

2. Trends and buyers behavior changes, and so the demand for specific jewelry. There is no guarantee that the same jewelry will be relevant after 3 years. Of course there are some very classic jewelry designs (for example heart or cross pendants, flower stud earrings etc). But this would be a totally wrong strategy to build your jewelry eCommerce strategy on permanent collections in your online jewelry store.

3. Every sales channel has its own uniqueness. There is no such thing as “items good for jewelry eCommerce”. Jewelry for your website is different from external marketplaces (eBay, Etsy, Amazon, Amazon Handmade, Sears etc), and from jewelry you will sell through social channels. This is why your jewellery has to be relevant to the specific sales channel. Some examples:

  • Your Facebook store will work well for unique items, which can be identified with you, with your style and brand.
  • Amazon and eBay will perform better on simple, repeatable jewelry, which requires less understanding from the buyer, and requires more from your logistics ability.
  • For personalized jewelry with […]

Logistics and Fulfilment for Online Jewelry Sales

Today we are going to talk about logistics in jewelry eCommerce. Why is it important? We often see people – we call them “technologists” – who say “I have created the best template for eBay. I have researched all the eBay item specifics and put everything into place. I have performed some analytics on best keywords on Etsy and I have copy-pasted the most successful bullets on Amazon listing, and my items do not sell.” The mistake, in this case, is that selling jewelry online is not only about the technology of online sales, but include the whole spectrum of business ingredients. Understanding the most important ingredients in selling jewelry online is critical. And logistics and fulfillment is definitely one of them.

Logistics and jewelry eCommerce

Imagine that you have the best jewelry product, you know your niche inside out and you know that your sourcing is good enough to beat the competition in the marketplace. But it is still not enough. Except for the product itself, you have to prepare it in the correct way for your clients and for your business. We see the three main parameters of this product preparation:

  • Technology – knowing how to sell jewelry online
  • Customer service – being able to maintain the correct sales and service operation
  • Logistics – handling the physical movement of your jewelry between you and your client

These 3 ingredients provide the foundation for your online sales. If you want to sell your beautiful jewelry online, you have to […]

How Much Does It Cost To Sell Jewelry Online?

What does it take to sell online? What does it cost to sell online? Eventually, the first thing is the cost of your products, producing your jewelry, which is all-important. Let us take, for example, digital products where you basically have no cost of the product itself in terms of materials. For jewelry, that the fact that we are selling online plays a crucial role. What is the difference between selling online and offline?

In an offline scenario, you have to produce the jewelry before you sell it, which means that you have to invest in all the materials. Diamond or fine jewelry can be rather expensive, and at the end, you will find yourself having quite an upmarket store. When it comes to online selling the key difference lies in the fact that we receive the money or the obligation from our customer to buy the product before it is even produced. How does it happen? Basically, what we sell online is photos and videos. Information. Whether we have the completed piece of jewelry or we are at the stage of production, once we have the model of the jewelry, we can start selling it. How do we use it while providing a good service? We simply solve it with longer shipping and handling time.

Meaning, if I do not have a ready jewelry piece in front of me, I can assure the potential customers that it will be shipped in a few weeks period (or […]

How to improve online sales with quick-sellers?

Jewelry eCommerce – Boost online store sales with quick-sellers

We’re often asked how to start selling jewelry on the major marketplace. How to penetrate marketplaces with thousands of successful, experienced sellers? There are many techniques for this, and now I want to talk about one specific technique which we often use and which proves itself very well. We’re talking about quick-sellers, the items that run your business forward. What are quick-sellers? Simply, these are products that will be sold quickly.

The mechanics of marketplace search algorithms

What is the importance of these quick-sellers in your online store? It’s important to remember that every marketplace has some search algorithm behind it. So when the potential buyer searches for items on eBay, the search results will be sorted by eBay in some way. Which means the eBay’s “Best match” algorithm decides which items should be shown first. It’s the same evaluation approach like in every search engine algorithm, in every marketplace.

Once we think about it, it’s clear that  that these search algorithms need some measurable parameters. And what can be the measurable parameters? Of course, if we have some item on the marketplace, if we have exactly the same item, and one is cheaper than another, it’s easy. The marketplace will try to push this cheaper item because there is more chance that this item will be sold. But things are much […]

Selling jewelry on multiple international eBay sites

We are often asked how to get selling on different international eBay sites.

The reason for that is clear.  There are 30 different local eBay sites worldwide, targeting each one its own local audience. The thing is that eBay always prefers displaying the local items to visitors, before showing the relevant items from other eBay websites. SO if your item does great on eBay.com it doesn’t mean it will appear in eBay.co.uk top results.

Thus, once you get used with eBay and it becomes an effective sales channel, you prefer to have your jewelry listed and exposed to as many eBay users as possible. So as an example, once you get your eBay.com doing well, the next logical step would be to increase your presence to eBay.com.au, eBay.co.uk ect. Naturally theUK, Australia, Canada will be the easiest sites to continue with, as they target the English speaking audiences.

There are basically two options for selling directly on multiple local eBay sites.

OPTION 1. Separate eBay accounts

Generally, eBay allows having 1 shop for 1 eBay account. So if you want to have a store in different eBay sites, you have to create a separate eBay account for each eBay site.

Pro’s:

  • Fees: Opening the local account with eBay store subscription opens you to the lower insertion fees. In many eBay sites, having no store subscription makes the eBay site super expensive. F.i., eBay Australia charges $3.50 (!)  listing fee for each listing above $100.
  • Adaptation to local market:  having separate accounts You can set up a different storefront in each site, use local holidays for right exposure etc.
  • Sustainability: once one of your accounts (stores) gets into trouble other stores and eBay sites […]

Jewelry eCommerce – Why are tracking numbers important?

“Why is the expedited delivery of my jewelry so important?” We often hear this question. As the shipping  is one of the most important ingredients of the jewellery eCommerce, let’s clarify few things.

So you sell your jewelry on eBay, Amazon, Etsy , or any other channel, maybe your website too. Every one is telling you that accurate shipping is one of the most important parameters for online marketplaces. Why?
Let’s get back to the basics of eCommerce psychology. Think for a moment about your buyer. What is the main difference from selling your jewelry in a local store? First, the buyer does not buy the real product. He buys an idea of a product, a promise of a product. Second, he has no real person in front of him, only the computer screen. And third, he pays before anything is done by the seller. Scary, isn’t it?
The goal of all online marketplaces is to assure that the deal goes perfect. Because if your buyer is not happy with the purchase he blames not only the seller but the marketplace too. “I bought a ring on eBay, and it arrived not as described”. “I ordered the golden necklace on Amazon, and it took eternity before it arrived!” And so on, and so on. So the marketplace does it’s best to make sure that buyer gets the best of the deal.
When does the buyer feel most uncomfortable? From the moment he has […]

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