Etsy has lately introduced the Etsy Studio – the dedicated marketplace for craft supplies. This is an interesting and encouraging move. Being a DIY-positioned marketplace, till now Etsy had to keep craft supplies stores, including gemstones, diamonds and beads suppliers, in the shadow. With that, almost 60% of the top 1000 Etsy stores are in crafts supply industry. With the introduction of Studio, Etsy creates a legitimate place for craft suppliers, which allows Etsy to take a park in the massive, professional wholesale trade with more harmony.

This are especially good news for the diamonds and gemstones manufacturers and suppliers. Historically, Etsy is a strong marketplace for jewelry, having about 25% of stores in all kinds or fashion, fine and diamond jewelry. Naturally, gemstones and diamond manufacturers always wanted to join the party and offer their products to this great jewellers community. Till now, it was not easy, because Etsy did not actively encourage the presence of craft supply manufacturers. Sales of diamonds, semi precious and precious gemstones stayed low, relatively to jewelry sales.

We hope that the introduction of Etsy Studio will allow Etsy to grow into more established channel for selling high end, semi-precious, precious gemstones and diamonds. Time will show if this move will allow Etsy to successfully follow the Amazon strategy of introducing more specialized markets, targeting different kind of sellers and audiences. We wish success to this new beginning by Etsy, so that diamond and gemstones manufacturers and etailers will be able to effectively trade with the high quality audience of Etsy jewelry sellers.