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Multi-channel Marketing

How can I add hashtags to my Social posts?
Using hashtags in Social networks makes it easier for users to find messages with a specific theme or content. Valigara gives opportunity to upload hashtags to products for further use in posts on relevant Social networks like Twitter, Facebook or Google+. There is an opportunity to prepare and upload several hashtags for products in bulk via Excel.
Opening accounts on marketplaces
Following is a brief summary of opening accounts on external marketplaces and Paypal
 
PayPal registration
http://paypal.com/
Sign Up=>Business=>Open an account
After you filled in all the required company information and credit card information, you'll be asked to confirm your email address. After the email address in confirmed, the PayPal account will be opened in status "not verified". 
To verify the account, you can click on "Get verified" link on the My account page. The verification code will appear in your credit card recent operations list in several business days, and after you enter the code inPayPal verification window, the PayPal setup will be completed.
 
eBay registration
http://www.ebay.com/
Sign In=>Register=>Start a business account
After you filled in all the required information, you can post first product for sale manually following eBay instructions:
My eBay=>Activity=>Sell=>Sell an item
On the next step you can subscribe for eBay store (Basic level can be used for new sellers) here.

After the first product is successfully posted and eBay store is open, your eBay seller account should be completed and ready to be connected with the Valigara management system.

Etsy registration
https://www.etsy.com/
Sign In=>Register
After you filled in all the required information, you can click on "Open shop" button (usually it appears at the bottom of page), and post first product for sale manually following  Etsy instructions. 
After the first product is successfully posted, your Etsy shop is completed and ready to be connected with the Valigara management system.

VCatalog Co-branding

The Co-branding feature enables the integrated VCatalog - jewelry eCommerce mini-site function under your business domain (URL), instead of using the standard Valigara address. Running your own online store under your Brand name is extremely useful,  as it adds credibility to your website and develops your company's online brand.

For example, you have selected the subdomain "myjewelrybusiness" while registering in Valigara. And you own the domain myjewelrybusiness.com

Your default Valigara mini-site address is http://myjewelrybusiness.valigara.com

With co-branding enabled, you can make your Valigara VCatalog mini-site operate under the address http://www.myjewelrybusiness.com or any other subdomain on your proprietary domain. For example, one might prefer setting http://store.myjewelrybusiness.com for the VCatalog minisite, if he has an existing and well-promoted informative website of his company.

Setting up Co-Branding is done in Valigara Channels -> Catalog settings page

Etsy basic tips

Working with Etsy marketplace, we accumulated an experience of using features the site offers to promote jewelry items.

There is a list of basic tips that can improve your items performance on this marketplace and as a result might increase sales volume.

Listing management

  • Titles

To improve search results for your products, you can create Etsy titles from exact expressions and keywords that clients often use while searching for jewelry items.

To know what search keywords are the most popular, you can start typing some keyword in the Etsy search field and you'll receive a drop-down list of relevant search expressions. For example, for "gold earrings" you can see the following: rose gold earrings, 14k gold earrings, solid gold earrings and so on.

Putting the most important keywords at the beginning of a title also can improve search results for your item.

Etsy allows to use up to 140 symbols in product title, with that it's not necessarily to use all of them. A correctly defined 80-symbols title can receive more hits than a 140 symbols title with irrelevant keywords.

Even if there are some very similar items in your collection, Etsy still suggests to create different titles for them.

  • Product tags 

Etsy allows to use up to 13 product tags for each item and the suggestion is to fill all of them to improve search results. For your convenience there is a "Missing Etsy tags" block in the system Dashboard that shows in what items there are less than 13 Etsy tags, so that you can easily find and improve them.

As in the titles, in tags you can also use expressions, just please pay attention that a tag length is limited to 20 symbols. To optimize tags adding process, in Valigara system you can create beforehand a stock of most used products tags and check the relevant ones for each item.

While posting an item to Etsy, you can choose relevant site category as well as sub-categories to improve item search results. In addition to 13 tags allowed, Etsy automatically creates more product tags according to the selected category. For example, if you post an item to Jewelry=>Ring=>Gold, so the following three tags are added by Etsy: Jewelry, Ring, Gold and you still have 13 more tags to fill.

  • Product materials

Etsy allows to define up to 13 product materials for each item and the suggestion is to describe each material in several ways to improve search results (White Gold, 14K Gold, Black Onyx, Natural Onyxes...).

As in the titles, in materials you can also use expressions, just please pay attention that a material length is limited to 40 symbols. To optimize materials adding process, in Valigara system you can create beforehand a stock of most used products materials and check the relevant ones for each item.

  • Product template

Valigara system allows to create a posting template for Etsy products. In this template you can define all the relevant system fields you are interested to show for your items as well as links to your other products or pages to increase the shop traffic.

Social activity

Social activity is an important part of Etsy marketplace management. The more connections you create with other sellers and buyers, the more promotion you can get for your items.

You can increase the activity by:

  • creating treasury lists
  • favoring items and shops of other sellers
  • following different sellers and buyers
  • introducing yourself by creating "About me" page in your shop

SEO

Search Engine Optimization (SEO) is a powerful process that can help improve the visibility of your shop and item listings in search engine results for sites like Google, Bing, and Yahoo.

You can optimize the shop title and shop announcement blocks in addition to products titles and tags optimization. More info about SEO issue you can find here.

Posting and Promotion

It's very important to keep your shop active all the time. You can do it with posting of new items, renewing of existing ones and use of search ads:

  • Scheduled post 

This Valigara feature can help you to plan your future activity and create uniform distribution of items appearance in the shop. For example, you can schedule 3-4 new items to be posted to site each Etsy evening 17:00-20:00 during the next month.

Choosing the most optimal hours and days for posting also can improve your items performance.

  • Renew

According to the Etsy search engine, renewed items as well as newly posted and relisted ones receive more boost in search results that can increase their chances for selling. Valigara system allows to renew a single item or a group of items according to a defined schedule similarly to scheduled post feature.

  • Sales

Putting your items on sale can attract more buyers. You can manage Etsy sales through Valigara Channels=>Etsy sales page.

  • Coupons

In your Etsy shop you can create discount coupons and offer them to your return or/and potential buyers to make them purchase more of your products.

  • Promotions

This Etsy feature offers a promoted appearance in search results for selected items according to the defined bids and your budget. More info about this feature you can find here.

Can I link several eBay or Etsy stores to Valigara?

Yes.

Valigara allows you to link as many stores in each marketplace, according to your subscription plan. 

Important: please make sure you read and understand the rules and restrictions for running several stores simultaneously on the marketplace you're selling. For example, running several jewelry stores on the same marketplace for separate companies and different kinds of jewelry might be fine, while creating stores to post duplicate items would violate the rules. There are acceptable and forbidden use cases in each marketplace, so please be sure your stores run in compliance with these rules. We strictly recommend creation of sustainable long-run business on eBay, Etsy, Amazon and other channels to some short-run benefits of forbidden manipulations. 

 

 

How do I connect my eBay / Etsy / Amazon account to Valigara

Integration of your selling channels with Valigara is done during the Setup process, or later by managing accounts in the desired Channel Settings page. 

For example, if you want to link an additional eBay account, go to Channels => eBay => eBay Settings and enter the Accounts selection. Here you can add more, manage and unlink your eBay accounts.

Linking the account is not forever. According to the marketplace rules, your external account will be linked for some time period, (half a year or more). We will remind you to renew the link once it expires. 

 

* Go to eBay accounts

* Go to Etsy accounts

 

What is the Online Jewelry Catalog?

Valigara offeres and Online Jewelry Catalog, which is automatically created from the items you upload into the system. Basically, Valigara Catalog provides you with your own eCommerce website that showcases your jewelry. By this you can make your jewelry accessible to millions online buyers, without a need of creation of an expansive website.

Why use it?

  • Your jewelry e-commerce website. Online presence is the key of each business these days, and showing up to the meeting, without having an website on your visit card might look strange. Valigara catalog is a well-balanced website, with all your jewelry and gemstones catalog and integrated shopping cart and wholesales module. With no effort you get the branded website that will represent you online 24/7!
  • Manage and expand your wholesale business. By creating registered users in Valigara, you will be able to adjust catalogs and even pricing for groups and individual distributors and resellers you work with. 
  • Integrate Valigara catalog into your main website. Sometimes we get stuck with some website we don't want to invest time, money and attention in it. But it is clear that jewelry business requires an accessible shopping channel for the clients who already know you. Integrate Valigara into your website, as part of it, and upgrade your website from the money-losing paragraph in your business to the most important line on the incomes side!

 

Can jewelry be sold on my website and external marketplaces at the same time?
Yes, you can sell your jewelry on all main marketplaces and at the same time in your website, by integrating Valigara catalog into it. This way, all management will be done from the Valigara Manager, having your e-commerce jewelry website syncronized with external marketplaces, f.i. eBay,Etsy, Amazon or other. Furthermore, Valigara allows creation of fully customized dedicated websites in her basis. The constructed website will share the same inventory. With that it is important to understand, that Valigara allows you to define for each item, where to show/hide it, and what is the price for each selling channel.
On what marketplaces can I sell my jewelry with Valigara?
Valigara Jewelry Manager integrates with all major marketplaces, relevant for jewelers and diamond sellers. These includes eBay.com, eBay.co.uk, eBay.co.au and other local eBay sites; Amazon.com, Amazon.co.uk; Etsy.com; Sears.com; Bonanza.com; Alibaba.com; Rapnet.com. The list is constantly growing. See all The social marketing pack includes Facebook store, Facebook, Pinterest, Google+, Twitter, Tumbler, Flickr. Valigara automatically creates your dedicated eCommerce minisite, with your online jewelry catalog and an extensive distributors module.
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