Jet.com was in focus of the big fashion jewelry e-tailers, due to its strong, discount-oriented buyers community and aggressive re-pricing abilities. The few jewelers, who were able to adopt Jet.com as a part of online operation, enjoyed the exclusivity of selling to 27M monthly visitors on the peak of the marketplace activity.

4 years after Walmart’s acquisition of the online marketplace, entire Jet.com operation merges into Walmart. Now that Walmart feel confident with their online presence, the company does not require the “backup plan” in form of a stand-alone intependent marketplace.  Walmart’s US e-commerce sales grew by 74% in the first quarter , making the company the biggest winner of the e-commerce revolution caused by the COVID pandemic. 

Long live jet.com!