Jewelry eCommerce Webinar – February 2021

Tough Love: Selling Jewelry on Amazon Marketplace – a Practical Session

with Amazon jewelry experts, Kristin Cherry Jackson and Rosemary Mazza of 21C Jewelry Solutions, and Jewelry eCommerce Expert, Igor Nusinovich, CEO of Valigara Online Jewelry Manager

Tuesday, February 2nd, 2021

11:00 am New York | 4:00 pm London | 6:00 pm Tel Aviv

Join us for our monthly Jewelry eCommerce series: an insightful and practical session for jewelers who are interested to sell their jewelry on the Amazon marketplace and for Amazon jewelry shop owners and operators that want to grow their sales. We’d help you understand better how Amazon works and how to boost your jewelry shop’s performance.

The opportunities for e-commerce on Amazon and other marketplaces have grown significantly. Still, Amazon is probably the toughest of all marketplaces. It’s not easy to succeed selling jewelry on Amazon – it takes effort and a deep understanding. The session will include a presentation by 21C Jewelry Solutions’ partners Kristin Cherry Jackson and Rosemary Mazza, who would look at what it takes for a jeweler to succeed on Amazon.

Following the presentation, Kristin, Rosemary, and Igor Nusinovich, CEO of Valigara, an all-in-one jewelry eCommerce management platform, will review – LIVE – several Amazon jewelry shops! You can submit your store for the experts’ review for free when you register to the webinar.

This free webinar will help you to launch your Amazon shop the right way, and if you’re already there, to take […]

Jewelry eCommerce Webinar – January 2021

Etsy Jewelry Shops – Practical Steps to Improve Your Store Performance

Etsy-Guru, Liran Weiss, and Jewelry eCommerce Expert, Igor Nusinovich

Tuesday, January 5th, 2021

11:00 am New York | 4:00 pm London | 6:00 pm Tel Aviv

Join us for the first webinar for 2021 in our Jewelry eCommerce series: a practical session for Etsy jewelry shop owners and operators to help you understand better how Etsy’s algorithms work and how to boost your jewelry shop’s performance.

Opening an Etsy shop is pretty easy, but jewelry is the most competitive category on Etsy. Truly maximizing the potential of the Etsy platform to get the most reach and visibility for your jewelry pieces takes some work. To know how to grow your Etsy sales, it’s important to know the Do’s and Don’ts that can make or break your shop.

This free webinar will help you take a critical look at your shop with fresh eyes, so you can make the changes needed to grow your sales.

In this live session, we will share practical Etsy tips and tricks by reviewing several real jewelry shops on Etsy:

  • Great moves and unfortunate mistakes on Etsy
  • How to make the most of each product listing
  • Easy hacks to improve sales on Etsy
  • A live Q&A to answer any question

Hear from 2 global eCommerce experts:

Liran Weiss

CEO at eDealer and a leading eCommerce expert

  • Educator and consultant for the handmade and jewelry industries
  • Runs the biggest Etsy community in Israel, with over 7000 members on Facebook, helping makers, designers, and jewelry brands […]

Jewelry eCommerce Webinar – December 2020

Last-Minute Tweaks to
Boost Your Year-End Jewelry Sales

The Must-Do’s and Nice-to-Have’s to wrap 2020 with a blast!

Tuesday, December 1st, 2020

11AM EST NYC; 5PM Brussels; 6PM Israel; 8PM DubaiJewelry eCommerce Webinar - December 2020

IT’S NOT TOO LATE TO BOOST 2020!

Yes, it’s the last minute and all, but there’s still time for your jewelry ecommerce business to wrap 2020 with a blast.

In this last-minute webinar, Igor Nusinovich, Valigara’s CEO and an international jewelry ecommerce expert, will discuss the steps that each jewelry and diamonds e-tailer must take to make the most of the 2020 holiday season, and some additional recommendations if – by chance – you’ve got some extra time on your hands.

This webinar is a must-attend for any ecommerce manager in the jewelry industry, for every dropshipper dealing with jewelry and diamonds, and for every jeweler who wants to maximize his online business.

We’ll cover topics such as the importance of execution, special promotions, holiday-specific images and initiatives, shipping and logistics, and more.

Igor Nusinovich

CEO at Valigara Online Jewelry Manager

  • One of the most recognized worldwide online marketing specialists in jewelry industry.
  • Jewelry eCommerce veteran, managed more than 100 online jewelry stores.
  • More than 15 years in eCommerce, one of the first eBay employees in Israel.
  • Adviser for Israeli Export Institute, Payoneer and multiple jewelry brands.
  • Founder of Valigara Online Jewelry Manager – the leading jewelry eCommerce platform.

6 Simple Ways to Get Jewelry Images Ready for E-Commerce

Studies have shown that many consumers still prefer to do their shopping offline because of online shopping’s inability to provide a tactile experience.  

That’s right! 

The inability to see, touch, feel, and try your jewelry products on before buying is hurting your sales. This inability is one of the major roadblocks that you have to consider when planning to shift from in-person to online sales. If you’re already online, you’ve probably been trying to crack the code for getting on the first page of search results. But there is no code to decipher here; there are only strategies. 

Product images are everything. 

In offline selling, your conversation with customers increases your sales, but in online selling, your jewelry images become your front liners. The internet’s sales model eliminates the need for immediate conversation, so let your product images do the talking. 

Here are six (6) simple ways to get your jewelry images ready for e-commerce. 

Let’s jump in!

 

6 Simple Tips for E-Commerce-Ready Jewelry Images

1. Know the product image requirements for your chosen e-commerce platform. 

Every e-commerce platform has its product image requirements falling under the technical category and site standard guidelines. Each platform may have different guidelines. 

For instance, Amazon explicitly requires a white background main product image, while eBay accepts white to light grey background. Meanwhile, Etsy is less restrictive: other than the file type and the file size, you’re free to […]

Selecting the right jewelry eCommerce management software

Even if your jewelry business started by your grandfather, on a small bench in the backyard, with a simple pen and paper… Can you rely on your brain capacity and free time in today’s world of speed and data?

If the answer is NO for you, let’s define how to introduce the right software into your jewelry business.  

Why implement the eCommerce management software? 

Managing jewelry effectively is crucial for your business growth, success and survival. Every business starts with the first item in the inventory. Some businesses make it to 20 items,  others to 200… As the business grows, so does the number of the items in the inventory.  

Managing 20-200  items can be done manually. With that, having 1,000 jewelry pieces in the inventory means that the right management software is crucial.  Any operation at this the stage involves a lot of data, requires sharp focus to avoid mistakes, and takes a huge amount of time.

The right software comes to solve several pains and goals:

  • Increased control over business processes and better decisions. Having all the data organized allows taking out guessing from the daily operation. 
  • Time and money saving. Process automation can save upto 80% of the routine work, freeing up time and resources for more intelligent work.
  • Scaling and revenue growth. Handling the growing product catalog, getting multiple products online, managing incoming orders, shipments and purchasing […]

eBay partners IGI to provide certification service

In the recent move, eBay has partnered the International Gemological Institute (IGI), through which it will offer the Indian fine jewellery and diamonds exporters with a new certification service.

For many years, the Jewelry and Diamonds category on eBay suffers from non-curated selling of diamonds. Unrealistic offerings by non-straight sellers, “inflating” the gemstones quality, make the selling of real quality stones and jewelry practically impossible. Seamless certification of jewelry / diamonds directly on the marketplace gives a hope to keep the algorithm abusers off, while creating more space for the real sellers with descent jewelry quality.

Hope this move helps reviving the Jewelry and Diamonds category on the marketplace!

Jewelry eCommerce Webinar – July 2020

Tuesday 14th July 2020 at 11:00 am EST

18:00 pm Jerusalem     

16:00 pm London         

8:00 am Los Angeles

 

Practical session –  10 things to improve your eBay jewelry store performance

Selling jewelry on eBay is a game of numbers. Lots of numbers, representing parameters, influencing your eBay store performance. Loosing just a few % on each one, results in loosing the visibility and sell-ability of your jewelry. Meaning – loosing money.

What if you find 10 places, each one adding 10% to your sales? Or draining… Count the numbers.

In this practical session we will review some live jewelry eBay stores, drill-down into all aspects of specific listings, show successes and (most important!) mistakes, and help identify most opportunities for improving the eBay listing and store performance.

– how to quickly audit your eBay listing
– easy-to-improve factors to improve your eBay sales
– best practices and most common mistakes in selling jewelry eBay
– live Q&A

 

Igor Nusinovich

CEO at Valigara Online Jewelry Manager

  • One of the most recognized worldwide online marketing specialists in jewelry industry.
  • Jewelry eCommerce veteran, managed more than 100 online jewelry stores.
  • More than 15 years in eCommerce, one of the first eBay employees in Israel.
  • Adviser for Israeli Export Institute, Payoneer and multiple jewelry brands.
  • Founder of Valigara Online Jewelry Manager – the leading jewelry eCommerce platform.