Sell jewelry and diamonds online: 3 steps to a successful jewelry eCommerce
How to Effectively Sell Jewelry Online
Selling jewelry online has its challenges. Website marketing can be costly, marketplace fees cut into profits, and social media posts often fall short.
The solution? A 3-step strategy combining marketplaces, a branded eCommerce website, and social media, creating a synergy that enhances your online presence. By using multiple channels, you can maximize their strengths and boost overall sales.
1. Marketplaces attract new customers into your business without relying on expensive marketing campaigns.
2. Branded eCommerce jewelry website enhances the credibility of your eBay and Amazon stores while driving higher revenue
3. Social Media Channels like Facebook, Instagram, Google Shopping engage your audience with new deals across all your stores.
Combining all these channels is key to successful online jewelry sales!
Your existing clients and social media are key to building a sustainable online jewelry business.
Stay connected, build brand awareness, and guide your customers toward their next purchase.
1. Targeted Email Marketing: Keep in touch with your clients through personalized emails.
2. Automated Social Posting: Share products across networks like Pinterest, TikTok, Instagram, and more with ease.
3. Facebook Store & Google Shopping: Propagate your products into the branded store on Facebook, and Google instantly.
More about Social and Email Marketing
Your website is where you can close the best deals—no middlemen, no competitors, no external fees.
1. Build Your Brand: Create a customized Valigara-powered jewelry eCommerce website to establish your brand online.
2. Integrate Existing Platforms: Seamlessly integrate your Magento, WooCommerce, Shopify, or other websites into a unified eCommerce strategy.
3. Showcase Jewelry: Present your jewelry to distributors with a Valigara-powered VSite and catalog.
More about Jewelry eCommerce Websites
Here’s how a simple example:
- You attract a new buyer on Etsy, growing your client base without costly promotions.
- They Google your brand, find your website, and gain confidence to complete the Etsy purchase.
- Post-sale, they’re added to your CRM, the heart of your marketing.
- With targeted email and social marketing, you encourage a repeat purchase.
- Their positive experience leads them to buy directly from your website next time.
Where is Valigara in jewelry eCommerce process?
Strong Back-Office for Multi-Channel Jewelry Sales
Selling jewelry online across multiple channels demands a robust back-office, especially in the competitive jewelry and diamond industries where unique items are common. Poor management can lead to overselling and negative feedback.
1. Unify jewelry and gemstones inventory for all marketplaces.
2. Generate all required content in bulk
3. Automate posting, revising, and renewing items to all major sales channels
4. Manage multiple prices and adjust all sales channels instantly
5. Utilize AI and templates to generate descriptions and metadata
6. Automate Logistics and Fulfillment processes
7. Manage Orders and Clients with the integrated CRM module
8. Monitor and optimize jewelry performance on each marketplace.
9. Grow in B2B segment with dedicated wholesale solutions
10. Expand globally with multi-lingual abilities
Jewelry and Diamonds eCommerce special
Selling a chair, a DVD, or a diamond ring? It’s not the same.
1. Convert jewelry data into marketing data with the jewelry-specific Product Information Management
2. Jewelry catalog structure: collections, models, gemstones, metals, weights, etc.
3. Support jewelry sets, components, loose gemstones
4. Match jewelry data with eBay’s Item Specifics, Etsy keywords, Amazon bullets, SEO slugs, etc.
5. Live precious metals prices feed
6. Efficiently manage inventory for products, gemstones and metals
7. Integration with IGI, GIA, Rapnet, and diamond ERP systems
7. Create multiple jewelry variations on the fly, by easily matching models and gemstone
Sell more, work smart.
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