Selling jewelry on is a relatively young market, claiming to focus on  focus is on unique items. With the motto “Everything but the ordinary”, Bonanza strongly points to the clients who don’t want to find themselves in the mass-market. Therefore it has quite a strong representation of jewelry on the marketplace, including artisan jewelry, fashion jewelry and also fine and diamond jewelry. Even that meanwhile Bonanza does not produce large sales volume as Etsy, Ebay or Amazon, it is still a good step to do in online expansion, for several reasons: