Jewelry eCommerce Articles
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Latest Jewelry eCommerce Articles
Business Intelligence (BI) Tools application in Jewelry Business
Managing a jewelry business involves juggling various challenges—from tracking thousands of unique designs to analyzing customer preferences and managing inventory. Unlike other industries, the jewelry industry deals with unique, extensive catalogs that often contain thousands or even hundreds of thousands
Partnering with Influencers on E-commerce Platforms to Drive Jewelry Growth
A big change is happening in the jewelry sector, with a clear move toward online shopping and consumers relying on digital discovery. In this process, influencers have become powerful forces that use trust, reach, and authenticity to change how people
Selling Jewelry on SHEIN: Is It the Right Move for Your Business?
SHEIN has become a dominant force in global fast fashion, attracting millions of shoppers each day. While it is best known for clothing, its fast-growing jewelry category presents an opportunity for brands offering trendy and affordable pieces. This article explores
The Rising Importance of Real-Time Gold Pricing in Jewelry eCommerce
Valigara has offered a live feed of gold and precious metal prices for many years. This feature was historically rarely used, as most clients relied on fixed pricing and updated their prices manually—sometimes only once per quarter or less frequently.
How to Hire the Right eCommerce Manager for Your Jewelry Business
Introduction Hiring an eCommerce manager is a crucial step for the jewelry business and can be a challenge. Unlike large corporations, small businesses often lack experience in hiring specialized eCommerce personnel. However, the realities of the jewelry industry do not
Etsy’s 2024 Q3 Sales Dip: Jewelry Seller’s to-do list
Etsy recently announced a 6% decrease in the GMS in the 2024 Q4. Even without these news releases, many jewelers have been updating on slow marketplace sales, harsher competition, and Etsy’s inability to utilize marketing budgets jewelry sellers are ready to pay
Top 10 Quick Wins for Jewelry eCommerce Websites with Valigara
The always-changing website content. Requiem for a Dream. The dream of any eCommerce manager or website manager is to have “the best” product title, description, etc., and never touch it again, watching pageviews and conversion ratio go up, and
Boost Your Jewelry Sales with Automated Content: The Power of Parameterization
One common concern about automatic content generation in the jewelry business—whether for titles, descriptions, or SEO parameters—is the belief that manual content creation yields better results. While there’s truth to the notion that dedicating human effort to crafting each specific
To B2C or not to B2C? Embracing B2C in the Traditional B2B Jewelry Business
Introducing a Business-to-Consumer (B2C) business model into an existing Business-to-Business (B2B) organization can offer several benefits, especially in the jewelry industry. Such extension can support businesses in multiple ways: Expand customer base and revenue streams: By moving into the B2C
Avoiding the In-House Software Trap: A Jeweler’s Guide
When business owners consider developing in-house software for their jewelry operations, it’s often with the vision of having a perfectly tailored and cost-effective solution. While this approach might seem ideal, it comes with its own set of challenges and potential
Insights from the Hong Kong Jewelry Tradeshow 2024
During our recent visit to the Hong Kong Jewelry Tradeshow 2024, we engaged in insightful conversations with numerous sellers, manufacturers, and industry professionals. The experience provided a comprehensive view into the current dynamics shaping the jewelry industry and the emerging
PIM system effect on jewelry business
“Why should I use Valigara? I can hire 5 people equipped with Excel files!” A good phrase to start the conversation. Even that it completely misses the point of implementing any technology. Because the answer extends beyond mere
