Jewelry eCommerce Articles

Selling jewelry internationally can be a great opportunity for both retailers and wholesalers. Jewelry is in high demand globally; this has been the case for decades, in fact. While the pandemic did hit many jewelry stores, most survived or recovered primarily from pivoting to eCommerce.

Stagnating in a jewelry business happens to some of the most successful brands. This could be due to any number of factors. While some of these would be out of your control (e.g. the pandemic, changing customer preferences, etc.), there is still much you can influence to bring your store back on its feet and help it thrive eventually. Let’s take each aspect of an online jewelry business and see what type of digital tools you can use to give it a boost.

The jewelry industry has undergone a dramatic shift in operational processes after the pandemic. Changing consumer preferences and needs have forced many jewelry stores to adopt new strategies in order to remain competitive. Let’s explore three of the most popular ones.

The jewelry industry is among the most profitable ones, both offline and online. Yet, the playing field has been changing rapidly in the past few years. Jewelry sellers are forced to look for better, more strategic ways to increase their ROI, which is getting increasingly harder. With new players in the game, new technologies, and even more shifting trends, it takes a lot of time and investment to make a profit nowadays. Nevertheless, we have some tips that can help you minimize your losses and increase your ROI. These include scaling your jewelry business using the latest trends, developing an analytics strategy, and automating your operations through the use of digital tools.

The new updates to the German Packaging Act (VerpackG) have spurred a flurry of conversations among online jewelry sellers. Multiple European packaging registries have been in place for quite a while, complementing the 1994 European Packaging Act. However, sustainability was never as popular as it is nowadays. While Millennials were the first ones to shake the consumerism story, it was truly Generation Z that brought sustainability to the forefront of most industries. And it has proven contagious!

Not too long ago, the ability of computers to simulate human intelligence seemed far-fetched. Nowadays, AI or artificial intelligence is not only an extremely advanced system of technologies that can make intelligent decisions, but it is also an integral part of many online business operations.
The online jewelry market is no different. AI has been improving many aspects of jewelry business operations and even removing obstacles in customers’ mistrust when buying gemstones online. Here are some practical ways AI is applied in the jewelry industry.

eCommerce has been traditionally linked to retail only. However, as the jewelry industry migrates to the digital world, the traditional business-to-business work models also migrate into the online world. Considering the fact that around 90% of all jewelry and diamond distribution volume comes from B2B clients, this segment is definitely not one you want to miss out on.

So, you sell “jewelry” online. Or maybe it’s “jewellery”?

You may have seen it in a MS Word correction suggestion, in various online jewelry product listings, other online content, or on the packaging of a jewelry box. Whatever the case, the endless dilemma of which word is best to use keeps going to this day. So let’s shed some light on this matter and why it may be important for you as an online jewelry seller.

However, outranking other sellers, especially the more experienced ones or the more recognized brands, can be a struggle. Even if you’re not looking to take the lead in eBay jewelry sales, you do want your products to show up fairly early in an eBay jewelry search. Fortunately, we know just the way you can make that happen. In fact, you have a few ways you can experiment with to find what works best for you and your store. We’ll detail them next.

With a GMV of $19.4 billion and 142 million active buyers worldwide, eBay is still one of the top marketplaces for jewelry sellers. They have 12 categories dedicated to jewelry products which range from pre-owned to fashion to fine jewelry. Therefore eBay should definitely be included in your multi-channel strategy when looking to sell jewelry online.

However, outranking other sellers, especially the more experienced ones or the more recognized brands, can be a struggle. Even if you’re not looking to take the lead in eBay jewelry sales, you do want your products to show up fairly early in an eBay jewelry search. Fortunately, we know just the way you can make that happen. In fact, you have a few ways you can experiment with to find what works best for you and your store. We’ll detail them next.

In their 2021 Q4 financial report, Etsy declared that the number of sellers on their platform had reached the 5.3 million mark. This was an increase of around 21% from the previous year. Not only that, but the number of users has also been increasing, year after year, to reach 96.3 million at the end of 2021. Therefore, Etsy is still a giant player in the eCommerce landscape.