Jewelry eCommerce Articles

Selling jewelry internationally can be a great opportunity for both retailers and wholesalers. Jewelry is in high demand globally; this has been the case for decades, in fact. While the pandemic did hit many jewelry stores, most survived or recovered primarily from pivoting to eCommerce.

Stagnating in a jewelry business happens to some of the most successful brands. This could be due to any number of factors. While some of these would be out of your control (e.g. the pandemic, changing customer preferences, etc.), there is still much you can influence to bring your store back on its feet and help it thrive eventually. Let’s take each aspect of an online jewelry business and see what type of digital tools you can use to give it a boost.

The jewelry industry has undergone a dramatic shift in operational processes after the pandemic. Changing consumer preferences and needs have forced many jewelry stores to adopt new strategies in order to remain competitive. Let’s explore three of the most popular ones.

The jewelry industry has been a competitive one for decades, but now more than ever, with the introduction of eCommerce, the fight to get noticed has intensified. In order to stand out among the competition, one has to not only differentiate themselves within their product line, quality, or niche, but also find strategic ways to attract new clients to their online store.
The most common method of increasing traffic to your online jewelry store is SEO or search engine optimization. Search engines like Google, Yahoo, or Bing utilize algorithms to rank websites on their search results pages (aka SERPs). Such algorithms look for specific criteria when ranking and listing a website on there. In order to get noticed by a search engine, one should cater to these factors in order to improve their chances of ranking higher over their competitors.

The jewelry industry is among the most profitable ones, both offline and online. Yet, the playing field has been changing rapidly in the past few years. Jewelry sellers are forced to look for better, more strategic ways to increase their ROI, which is getting increasingly harder. With new players in the game, new technologies, and even more shifting trends, it takes a lot of time and investment to make a profit nowadays. Nevertheless, we have some tips that can help you minimize your losses and increase your ROI. These include scaling your jewelry business using the latest trends, developing an analytics strategy, and automating your operations through the use of digital tools.

The new updates to the German Packaging Act (VerpackG) have spurred a flurry of conversations among online jewelry sellers. Multiple European packaging registries have been in place for quite a while, complementing the 1994 European Packaging Act. However, sustainability was never as popular as it is nowadays. While Millennials were the first ones to shake the consumerism story, it was truly Generation Z that brought sustainability to the forefront of most industries. And it has proven contagious!