Jewelry eCommerce Articles

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Latest Jewelry eCommerce Articles

What to Know When Selling Jewelry Internationally

What to Know When Selling Jewelry Internationally

Selling jewelry internationally can be a great opportunity for both retailers and wholesalers. Jewelry is in high demand globally; this has been the case for decades, in fact. While the pandemic did hit many jewelry stores, most survived or recovered primarily from pivoting to eCommerce.

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Using Technology to Revive or Boost Your Jewelry Store’s Success

Using Technology to Revive or Boost Your Jewelry Store’s Success

Stagnating in a jewelry business happens to some of the most successful brands. This could be due to any number of factors. While some of these would be out of your control (e.g. the pandemic, changing customer preferences, etc.), there is still much you can influence to bring your store back on its feet and help it thrive eventually. Let’s take each aspect of an online jewelry business and see what type of digital tools you can use to give it a boost.

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Post-COVID Opportunities for Jewelry Businesses

Post-COVID Opportunities for Jewelry Businesses

The jewelry industry has undergone a dramatic shift in operational processes after the pandemic. Changing consumer preferences and needs have forced many jewelry stores to adopt new strategies in order to remain competitive. Let’s explore three of the most popular ones.

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Valigara_Search Engine Optimization (SEO) for Your Online Jewelry Store

Search Engine Optimization (SEO) for Your Online Jewelry Store

The jewelry industry has been a competitive one for decades, but now more than ever, with the introduction of eCommerce, the fight to get noticed has intensified. In order to stand out among the competition, one has to not only differentiate themselves within their product line, quality, or niche, but also find strategic ways to attract new clients to their online store.
The most common method of increasing traffic to your online jewelry store is SEO or search engine optimization. Search engines like Google, Yahoo, or Bing utilize algorithms to rank websites on their search results pages (aka SERPs). Such algorithms look for specific criteria when ranking and listing a website on there. In order to get noticed by a search engine, one should cater to these factors in order to improve their chances of ranking higher over their competitors.

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Increase Your Jewelry Business ROI

Increase Your Jewelry Business ROI

The jewelry industry is among the most profitable ones, both offline and online. Yet, the playing field has been changing rapidly in the past few years. Jewelry sellers are forced to look for better, more strategic ways to increase their ROI, which is getting increasingly harder. With new players in the game, new technologies, and even more shifting trends, it takes a lot of time and investment to make a profit nowadays. Nevertheless, we have some tips that can help you minimize your losses and increase your ROI. These include scaling your jewelry business using the latest trends, developing an analytics strategy, and automating your operations through the use of digital tools.

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Optimizing Your Online Jewelry Product Listing

Optimizing Your Online Jewelry Product Listing

Jewelry is still a popular category for most online shoppers. Even though the industry has seen a 1.5% decrease in overall market size since 2021, it has still experienced a larger and faster increase than the eCommerce market overall. The jewelry industry is valued at $8.7 billion in 2022. With that being the case, it is still important to have an excellent online presence. That is made up of the online platform and the jewelry listing specifics. Why don’t we go over them in more depth?

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Best Practices for Jewelry Ecommerce Packaging

Best Practices for Jewelry Ecommerce Packaging

The new updates to the German Packaging Act (VerpackG) have spurred a flurry of conversations among online jewelry sellers. Multiple European packaging registries have been in place for quite a while, complementing the 1994 European Packaging Act. However, sustainability was never as popular as it is nowadays. While Millennials were the first ones to shake the consumerism story, it was truly Generation Z that brought sustainability to the forefront of most industries. And it has proven contagious!

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AI -Artificial Intelligence  in the Online Jewelry Industry

Artificial Intelligence  in the Online Jewelry Industry

Not too long ago, the ability of computers to simulate human intelligence seemed far-fetched. Nowadays, AI or artificial intelligence is not only an extremely advanced system of technologies that can make intelligent decisions, but it is also an integral part of many online business operations.
The online jewelry market is no different. AI has been improving many aspects of jewelry business operations and even removing obstacles in customers’ mistrust when buying gemstones online. Here are some practical ways AI is applied in the jewelry industry.

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Online B2B Distribution Channels for Jewelry Sellers

Online B2B Distribution Channels for Jewelry Sellers

eCommerce has been traditionally linked to retail only. However, as the jewelry industry migrates to the digital world, the traditional business-to-business work models also migrate into the online world. Considering the fact that around 90% of all jewelry and diamond distribution volume comes from B2B clients, this segment is definitely not one you want to miss out on.

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Jewelry vs Jewellery: The End of The Dilemma

Jewelry vs Jewellery: The End of The Dilemma

So, you sell “jewelry” online. Or maybe it’s “jewellery”?

You may have seen it in a MS Word correction suggestion, in various online jewelry product listings, other online content, or on the packaging of a jewelry box. Whatever the case, the endless dilemma of which word is best to use keeps going to this day. So let’s shed some light on this matter and why it may be important for you as an online jewelry seller.

However, outranking other sellers, especially the more experienced ones or the more recognized brands, can be a struggle. Even if you’re not looking to take the lead in eBay jewelry sales, you do want your products to show up fairly early in an eBay jewelry search. Fortunately, we know just the way you can make that happen. In fact, you have a few ways you can experiment with to find what works best for you and your store. We’ll detail them next.

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How to Improve Your Jewelry Store on eBay

How to Improve Your Jewelry Store on eBay

With a GMV of $19.4 billion and 142 million active buyers worldwide, eBay is still one of the top marketplaces for jewelry sellers. They have 12 categories dedicated to jewelry products which range from pre-owned to fashion to fine jewelry. Therefore eBay should definitely be included in your multi-channel strategy when looking to sell jewelry online.

However, outranking other sellers, especially the more experienced ones or the more recognized brands, can be a struggle. Even if you’re not looking to take the lead in eBay jewelry sales, you do want your products to show up fairly early in an eBay jewelry search. Fortunately, we know just the way you can make that happen. In fact, you have a few ways you can experiment with to find what works best for you and your store. We’ll detail them next.

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How to Improve Your Jewelry Store on Etsy

How to Improve Your Jewelry Store on Etsy

In their 2021 Q4 financial report, Etsy declared that the number of sellers on their platform had reached the 5.3 million mark. This was an increase of around 21% from the previous year. Not only that, but the number of users has also been increasing, year after year, to reach 96.3 million at the end of 2021. Therefore, Etsy is still a giant player in the eCommerce landscape.

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