Jewelry eCommerce Articles

With a GMV of $19.4 billion and 142 million active buyers worldwide, eBay is still one of the top marketplaces for jewelry sellers. They have 12 categories dedicated to jewelry products which range from pre-owned to fashion to fine jewelry. Therefore eBay should definitely be included in your multi-channel strategy when looking to sell jewelry online.

However, outranking other sellers, especially the more experienced ones or the more recognized brands, can be a struggle. Even if you’re not looking to take the lead in eBay jewelry sales, you do want your products to show up fairly early in an eBay jewelry search. Fortunately, we know just the way you can make that happen. In fact, you have a few ways you can experiment with to find what works best for you and your store. We’ll detail them next.

In their 2021 Q4 financial report, Etsy declared that the number of sellers on their platform had reached the 5.3 million mark. This was an increase of around 21% from the previous year. Not only that, but the number of users has also been increasing, year after year, to reach 96.3 million at the end of 2021. Therefore, Etsy is still a giant player in the eCommerce landscape.

High end jewelry makes a statement of status and professionalism. Besides their distinctive designs, this type of jewelry is also priced higher and, most often, associated with a popular brand name. While the average US jewelry business has a profit margin of 43-47%, fine jewelry sellers with an established brand can go beyond that. Clients of high-ticket jewelry items require trust and authority before purchasing. They usually invest time into thinking about their options and may ask multiple questions before deciding to buy.

When selling jewelry online, strategy and planning become essential. We often compare jewelry eCommerce to a table with four legs: logistics & fulfillment, technology, budgeting & management, and customer service. If any of these isn’t up to par, your business could lose some of its stability.

Every successful online jewelry business needs to have a strategy, and every strategy needs to be backed up by funds. Having an educated guess or calculated estimate on how much money you’ll spend on the eCommerce aspect of your business is just as important as all your other planning.

Jewelry has consistently been one of the most profitable niches over the years, triumphing through recessions and pandemics, never losing its luster. And it looks like the jewelry craze isn’t going to stop any time soon.

You may be thinking about starting a purely online jewelry store or offering part of your current offline selection on the world wide web. Either way, a number of factors come into play when deciding on the most successful way to go about it. Those include your type of products, the marketplace requirements, and your competition. Let’s look at each of these.

Having an online jewelry store does not automatically translate into sales. Unlike brick-and-mortar stores, where a customer can see and try an item on, in the online world it is the photos that make the sale. Particularly for jewelry items, photography plays an essential role in showcasing the multiple intricacies and aspects that are important to a buyer. Let’s explore how to make use of photos to get your jewelry items selling online.

Multichannel Inventory Management for Jewelry eCommerce

Ever since the pandemic, eCommerce sales have been consistently increasing, a trend that shows no signs of slowing down any time soon. Jewelry sales, in particular, have been growing steadily (31.1% since 2019 and almost 20% since January of 2021 alone). Even by the end of 2025, they are still expected to grow at about 4% from year to year

Jewelry is a seasonal business. Most sales in this industry happen during holidays and important occasions such as Christmas, Black Friday, Valentines. So, as a jewelry seller, you need to capitalize on these seasons, and the best way to do so is by creating promotions and products’ relation to the specific event.

The eCommerce world becomes more integrated into the jewelry business. However, eCommerce is not something to simply “try-out”; it’s a strategic move and should be well-thought-out. It requires preparation and planning before starting. Also, it should be done as an extension of your existing offline business, and not as a separate entity.

71 mistakes selling jewelry online

“Done is better than perfect.”
Selling online is not easy, you do not expect one to do it with no mistakes.

We created a compilation of common mistakes jewelers do while running their business online. Why 71 mistakes selling jewelry online? Read to the end and find the answer. :selling jewelry online