Jewelry eCommerce Articles
Get insider industry knowledge about growing your jewelry business and all the tips to getting e-commerce right, straight to your inbox.
Latest Jewelry eCommerce Articles
High end jewelry makes a statement of status and professionalism. Besides their distinctive designs, this type of jewelry is also priced higher and, most often, associated with a popular brand name. While the average US jewelry business has a profit margin of 43-47%, fine jewelry sellers with an established brand can go beyond that. Clients of high-ticket jewelry items require trust and authority before purchasing. They usually invest time into thinking about their options and may ask multiple questions before deciding to buy.
When selling jewelry online, strategy and planning become essential. We often compare jewelry eCommerce to a table with four legs: logistics & fulfillment, technology, budgeting & management, and customer service. If any of these isn’t up to par, your business could lose some of its stability.
Every successful online jewelry business needs to have a strategy, and every strategy needs to be backed up by funds. Having an educated guess or calculated estimate on how much money you’ll spend on the eCommerce aspect of your business is just as important as all your other planning.
You may be thinking about starting a purely online jewelry store or offering part of your current offline selection on the world wide web. Either way, a number of factors come into play when deciding on the most successful way to go about it. Those include your type of products, the marketplace requirements, and your competition. Let’s look at each of these.
Having an online jewelry store does not automatically translate into sales. Unlike brick-and-mortar stores, where a customer can see and try an item on, in the online world it is the photos that make the sale. Particularly for jewelry items, photography plays an essential role in showcasing the multiple intricacies and aspects that are important to a buyer. Let’s explore how to make use of photos to get your jewelry items selling online.
Multichannel Inventory Management for Jewelry eCommerce
Ever since the pandemic, eCommerce sales have been consistently increasing, a trend that shows no signs of slowing down any time soon. Jewelry sales, in particular, have been growing steadily (31.1% since 2019 and almost 20% since January of 2021 alone). Even by the end of 2025, they are still expected to grow at about 4% from year to year
Jewelry is a seasonal business. Most sales in this industry happen during holidays and important occasions such as Christmas, Black Friday, Valentines. So, as a jewelry seller, you need to capitalize on these seasons, and the best way to do so is by creating promotions and products’ relation to the specific event.
The eCommerce world becomes more integrated into the jewelry business. However, eCommerce is not something to simply “try-out”; it’s a strategic move and should be well-thought-out. It requires preparation and planning before starting. Also, it should be done as an extension of your existing offline business, and not as a separate entity.
71 mistakes selling jewelry online
“Done is better than perfect.”
Selling online is not easy, you do not expect one to do it with no mistakes.
We created a compilation of common mistakes jewelers do while running their business online. Why 71 mistakes selling jewelry online? Read to the end and find the answer. :selling jewelry online
3 Step Marketing selling jewelry online
You know how to sell your jewelry offline, but the online world is a completely different ballgame. Do you need a website? Should you increase your marketing budget? What is the best way to go about advertising your online jewelry?
Many sellers use only one channel to market their products. While this might be quick, easy, and cheap, it is no longer enough to stand out in today’s crowded online world. Cross-channel marketing is the most effective method you can adopt. It can replace some of the single-channel marketing costs and cover a wider range of clients.
eCommerce Jewelry Business is not just a creative, beautiful space but also a lucrative, scalable venture in high demand.
Jewelry fulfillment is also among the most convenient, due to the product’s small size and lightweight.
So one can both transport and store a large inventory in a small space.