Why Digital Catalogs Matter In jewelry sales, presentation defines perception. A well-structured catalog is not just a visual collection — it’s a professional sales tool that helps jewelers respond faster, present better, and sell smarter. Digital catalogs bridge the gap
First, let’s start with a statement that summarized one of the latest marketing conferences in the fashion industry: “There are no product vendors, only data vendors.” How does this make sense? From large retail networks to online brands and “mom-and-pop”
Managing a jewelry business involves juggling various challenges—from tracking thousands of unique designs to analyzing customer preferences and managing inventory. Unlike other industries, the jewelry industry deals with unique, extensive catalogs that often contain thousands or even hundreds of thousands
A big change is happening in the jewelry sector, with a clear move toward online shopping and consumers relying on digital discovery. In this process, influencers have become powerful forces that use trust, reach, and authenticity to change how people
SHEIN has become a dominant force in global fast fashion, attracting millions of shoppers each day. While it is best known for clothing, its fast-growing jewelry category presents an opportunity for brands offering trendy and affordable pieces. This article explores
Valigara has offered a live feed of gold and precious metal prices for many years. This feature was historically rarely used, as most clients relied on fixed pricing and updated their prices manually—sometimes only once per quarter or less frequently.
Introduction Hiring an eCommerce manager is a crucial step for the jewelry business and can be a challenge. Unlike large corporations, small businesses often lack experience in hiring specialized eCommerce personnel. However, the realities of the jewelry industry do not
Etsy recently announced a 6% decrease in the GMS in the 2024 Q4. Even without these news releases, many jewelers have been updating on slow marketplace sales, harsher competition, and Etsy’s inability to utilize marketing budgets jewelry sellers are ready to pay
The always-changing website content. Requiem for a Dream. The dream of any eCommerce manager or website manager is to have “the best” product title, description, etc., and never touch it again, watching pageviews and conversion ratio go up, and
One common concern about automatic content generation in the jewelry business—whether for titles, descriptions, or SEO parameters—is the belief that manual content creation yields better results. While there’s truth to the notion that dedicating human effort to crafting each specific
