Selling Jewelry on SHEIN: Is It the Right Move for Your Business?
SHEIN has become a dominant force in global fast fashion, attracting millions of shoppers each day. While it is best known for clothing, its fast-growing jewelry category presents an opportunity for brands offering trendy and affordable pieces. This article explores when it makes sense for jewelry businesses to sell on SHEIN, what benefits the platform […]
The Rising Importance of Real-Time Gold Pricing in Jewelry eCommerce
Valigara has offered a live feed of gold and precious metal prices for many years. This feature was historically rarely used, as most clients relied on fixed pricing and updated their prices manually—sometimes only once per quarter or less frequently. However, over the past year, this has changed dramatically. With the sharp rise in gold […]
How to Hire the Right eCommerce Manager for Your Jewelry Business
Introduction Hiring an eCommerce manager is a crucial step for the jewelry business and can be a challenge. Unlike large corporations, small businesses often lack experience in hiring specialized eCommerce personnel. However, the realities of the jewelry industry do not keep too many choices for jewelers—with the quick adaptation of eCommerce, selling jewelry online has turned from […]
Valigara Becomes Walmart’s Full-Service Solution Provider: A Milestone in Jewelry eCommerce Excellence
Elevate jewelry eCommerce with Valigara’s enhanced Sirv integration for superior digital asset management, alongside jewelry PIM software.
Etsy’s 2024 Q3 Sales Dip: Jewelry Seller’s to-do list
Etsy recently announced a 6% decrease in the GMS in the 2024 Q4. Even without these news releases, many jewelers have been updating on slow marketplace sales, harsher competition, and Etsy’s inability to utilize marketing budgets jewelry sellers are ready to pay by providing more traffic. It’s common to have only $25-$35 spent in the daily budget, […]
Top 10 Quick Wins for Jewelry eCommerce Websites with Valigara
The always-changing website content. Requiem for a Dream. The dream of any eCommerce manager or website manager is to have “the best” product title, description, etc., and never touch it again, watching pageviews and conversion ratio go up, and naturally sales pour into the CRM. The sound of “Kling-Kling-Kling” is music for the ears […]
Boost Your Jewelry Sales with Automated Content: The Power of Parameterization
One common concern about automatic content generation in the jewelry business—whether for titles, descriptions, or SEO parameters—is the belief that manual content creation yields better results. While there’s truth to the notion that dedicating human effort to crafting each specific jewelry title or description can produce higher quality, the question becomes: What are the real […]
Walmart’s Move Into Luxury: A Golden Opportunity for Jewelry Sellers
Walmart’s recent expansion into the luxury and pre-owned markets marks a significant shift, offering new opportunities for businesses in high-value sectors like jewelry eCommerce. Traditionally recognized for low-ticket purchases, Walmart is now taking bold steps to make its platform more appealing for luxury sellers. For those looking to sell jewelry on Walmart, this is great […]
Harnessing the Potential of Omnichannel – Jewelry eCommerce Webinar by ISDE – August 2024
Valigara for Growth -Product Information Management module – Jewelry eCommerce webinar Jun 2022
To B2C or not to B2C? Embracing B2C in the Traditional B2B Jewelry Business
Introducing a Business-to-Consumer (B2C) business model into an existing Business-to-Business (B2B) organization can offer several benefits, especially in the jewelry industry. Such extension can support businesses in multiple ways: Expand customer base and revenue streams: By moving into the B2C market through online marketplaces and eCommerce platforms, jewelry manufacturers and wholesalers can directly sell to […]
