If you’re like us, you might find it hard to keep up with everything happening in the world while trying to sort out what’s relevant for you. So here we are again, taking on that task for you. Here’s what you may have missed since last month.
The jewelry industry has been a competitive one for decades, but now more than ever, with the introduction of eCommerce, the fight to get noticed has intensified. In order to stand out among the competition, one has to not only differentiate themselves within their product line, quality, or niche, but also find strategic ways to attract new clients to their online store.
The most common method of increasing traffic to your online jewelry store is SEO or search engine optimization. Search engines like Google, Yahoo, or Bing utilize algorithms to rank websites on their search results pages (aka SERPs). Such algorithms look for specific criteria when ranking and listing a website on there. In order to get noticed by a search engine, one should cater to these factors in order to improve their chances of ranking higher over their competitors.
The jewelry industry is among the most profitable ones, both offline and online. Yet, the playing field has been changing rapidly in the past few years. Jewelry sellers are forced to look for better, more strategic ways to increase their ROI, which is getting increasingly harder. With new players in the game, new technologies, and even more shifting trends, it takes a lot of time and investment to make a profit nowadays. Nevertheless, we have some tips that can help you minimize your losses and increase your ROI. These include scaling your jewelry business using the latest trends, developing an analytics strategy, and automating your operations through the use of digital tools.
The recent eBay’s update on its Authentication for Fine Jewelry rose many questions. We got in touch with our eBay colleagues, to get more answers. For those who missed the announcement, here it is: https://www.prnewswire.com/news-releases/ebay-launches-authentication-for-fine-jewelry-301589745.html In collaboration GIA, the Gemological Institute of America, eBay’s ‘Authenticity Guarantee’ service expands to include fine jewelry from brands […]
This is a good moment to reflect and adjust your business strategies. As always, we’ve brought you an important element to consider in your planning – the most recent jewelry eCommerce news. Here’s our quick summary for you.
Jewelry is still a popular category for most online shoppers. Even though the industry has seen a 1.5% decrease in overall market size since 2021, it has still experienced a larger and faster increase than the eCommerce market overall. The jewelry industry is valued at $8.7 billion in 2022. With that being the case, it is still important to have an excellent online presence. That is made up of the online platform and the jewelry listing specifics. Why don’t we go over them in more depth?
The new updates to the German Packaging Act (VerpackG) have spurred a flurry of conversations among online jewelry sellers. Multiple European packaging registries have been in place for quite a while, complementing the 1994 European Packaging Act. However, sustainability was never as popular as it is nowadays. While Millennials were the first ones to shake the consumerism story, it was truly Generation Z that brought sustainability to the forefront of most industries. And it has proven contagious!
Valigara for Growth -Product Information Management module – Jewelry eCommerce webinar Jun 2022
Our monthly Jewelry eCommerce Webinar series to learn about Jewelry PIM Product Information Management, and how to get it right in order to boost your jewelry eCommerce business. In this expert session, Igor Nusinovich will share insights about the importance of Product Information to jewelry selling,
Not too long ago, the ability of computers to simulate human intelligence seemed far-fetched. Nowadays, AI or artificial intelligence is not only an extremely advanced system of technologies that can make intelligent decisions, but it is also an integral part of many online business operations.
The online jewelry market is no different. AI has been improving many aspects of jewelry business operations and even removing obstacles in customers’ mistrust when buying gemstones online. Here are some practical ways AI is applied in the jewelry industry.
We know Summer can be tempting with all its recreation activities available. But let’s not forget to keep up with important jewelry eCommerce news. Here’s a quick summary for you.