Online Jewelry Sales Events Calendar

Why are November and December considered THE holiday season when it comes to jewelry eCommerce?

It’s not only due to large holidays like Thanksgiving or Christmas; it’s also because of multiple sales events, more specific to jewelry. While Black Friday is widely recognized and needs little to no introduction, other smaller celebrations can also constitute great sales and promotional opportunities. Let’s shed some light on a few of these.

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 1. Real Jewelry Month

Did you know that the whole month of November is dedicated to real jewelry? It is a celebration of Mother Nature’s resourcefulness and appeals to a large crowd, including environmentalists, artisans, geologists, spiritual individuals (think birthstones), and more.

Fine jewelry is definitely leading the race this month, with lab-grown diamonds taking the backseat. 

Nevertheless, some space still exists for the more creative, fashion jewelry sellers. For example, resin-made or coated accessories (e.g. pressed flowers or leaves) fall under this category too. Also, purely metal-based pieces, perhaps with an earthy look to them, would be something to consider too. One important point to remember is providing certificates of authenticity and getting your real jewelry insured. These two are essential regardless of the month or sale.

  2. Cultural and Religious Celebrations

Diwali, Native American Heritage, Hanukkah, Thanksgiving are all celebrated in the month of November as well. They are closely followed by Christmas, Kwanzaa, and New Year in December.

 These holidays tend to involve large family gatherings and gift exchanges. So gift baskets and bundles sell quite well during these holidays. For example, a menorah pendant necklace with a white/blue gem earrings set could be a great gift for Hanukkah.

A good tip for marketing your products during these holidays is to select a theme. Two common denominators stand out among them – family and light. So these could serve as great themes for your visuals and content. Color themes are also popular, such as blue and white for Hanukkah, green and red for Christmas, or black, red and green for Kwanzaa

  3. Purely Commercial Occasions

Some customers may be more interested in the discounts and special offers that the holiday season has to bring, and less in the emotional connotation of it. For them, occasions like Black Friday (right after Thanksgiving),
Sofa Sunday, Cyber Monday (both after Black Friday), Free Shipping Day (Dec 14th), and Boxing Day (day after Christmas) may be more appealing. 

The discounts during these periods can reach up to 70%, making them extremely popular worldwide. A large number of marketplaces recognize these holidays and help sellers with special promotions (like free shipping on Free Shipping Day or discounts on inventory storage charges).

In fact, Black Friday and Free Shipping Day have their own dedicated websites where one can find excellent deals. Plus, jewelry is a favorite during these sales, particularly fine jewelry since these are usually high-end, high-ticket items.

  4. Unique and Fun Celebrations

Nowadays, almost anything can have its own day in the holiday calendar, from World Vegan Day to World Toilet Day (yes, this is a real holiday). But while these are not widely known nor actually celebrated, some other holidays have gained popularity lately, especially in the eCommerce universe. They include:

1. Housewife’s Day – Nov 3rd
2. Singles’ Day – Nov 11th
3. Veterans’ Day and Remembrance Day (US and Australia, respectively) – Nov 11th
4. Philanthropy Day – Nov 15th
5. Giving Tuesday – after Cyber Monday
6. Make a Gift Day – Dec 3rd

On top of these, we have multiple independence/national days across the Globe celebrated during December, including in Romania, Lao, UAE, Spain, Finland, Tanzania, Kenya, Malta, Bahrain, Bangladesh, Kazakhstan, and Libya. So the possibilities are endless when it comes to gifts and souvenirs.

And here you have it – your comprehensive holiday sales calendar, with some of the most important and relevant celebrations and special occasions. As a jewelry seller, not taking advantage of the holiday season literally means leaving money on the table.

 With so many opportunities for sales and promotions, November and December can skyrocket your profits and brand image. So make the most of this period and have fun selling!